Walking through a general store lets you have a glimpse of a
bundle of crisps stack inside glass counters. Apart from the fact that they cost
no more than a quarter of a hundred, they hold almost 80% of the space on the
shelves. Why is it so?
Gone are the days when it was considered that 'girls' are
fond of spicy snacks. Now, even age doesn't restrict you to have some crisp
packet in your hand. What do people get from these snacks? Joy or satisfaction
or is it just a matter of habit? Or maybe just to prevent sanction from the
group that surrounds you? Whatever it is, Pakistanis are addicted to these
snacks now.
Noticeable is a fact that not a single barrier is faced while
entering into a snack industry in Pakistan. People here welcome every new kid
on the block. Though it is reasonable to say that Pakistani market is widening
her arms for new businesses that in-turn benefits our economy, but there are
some other concerns too.
Most of the snacks, especially potato chips, are fatty and
are not good for health, but they are consumed on a larger scale. Rising issues
like diabetes, blood pressure, obesity, heart diseases and so forth are not in
the pink of a condition in our country. Unfortunately, health related needs are
not met appropriately and people are not ready to quit having these snacks like
cigarette, chaalia and gutka. Surely, it negatively impacts on their health.
Children, adults and oldies...everyone is fond of these
snacks. But, there can also be some smart choices to minimize their adverse
consequences. Have some baked healthy crisps like Cheers!! Have a smart life!
